Google’s Working On An “Over-Optimization” Penalty

[brianmurphy]

Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt Cutts said, "normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it". The new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.

Thank You.

[brianmurphy]

If you know a site affected by algo update that you don't think should be affected, Google made a form to provide feedback: http://goo.gl/nt3Pz