PPC Advertising vs. SEO

[nick8609]

There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.


In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

[oramudenk]

hi friends, i think the best traffic is traffic from SEO, because it is organic traffic and you not spend your money, but for high paying keyword it is very hard to get good position on search engine so you can try PPC like google adsense to get traffic...

[jackluu]

hi friends, i think the best traffic is traffic from SEO, because it is organic traffic and you not spend your money, but for high paying keyword it is very hard to get good position on search engine so you can try PPC like google adsense to get traffic...

yeah i totally agree with you, you know, most of the traffic come from search engine, if you have a site, the best thing you can do is to seo it. If you can't, pay money for others to seo for you, that is much better than pay money for ptc website

[dinarni]

of course traffic from SEO are better than traffic from PPC. but with PPC, it can make your site indexed faster too, especially if your site have a good content and good looking too.

the problem is...how long you can afford a money for PPC advertising?? for me, PPC advertising only suitable for promoting affiliate link

[cashmaster]

doing seo and getting traffic will take time. so go for ppc advertising for a few months, while doing seo. after you start getting traffic,
you may stop the ppc advertising, and depends entirely on seo for traffic.

[heenakapoor]

I agree with you that SEO and PPC, both are good way to increase the traffic of your website. But both are different process and both have own importance like SEO is a cost effective way to increase the traffic and ranking of your website but it take some time for provide good results. PPC is a best way to increase the traffic of your website and popular your products, business, website.. etc in search engines by pay to search engines. It give the surety to show your website in top results related to your targeted keywords searches.

[tikbux]

Yes, I agree that compared to seo, ppc may permit to get results faster. However, it is important to have some knowledge about this field before spending a lot of money in it. It can be easy to spend with paid traffic.

[Tirus]

It is indeed better to be knowlegeable before you start spending because you may end up spending unnecesarily. I would still take SEO or PPC anytime although SEO requires time and effort because it is sustainable in the long run.

[heenakapoor]

we cannot compare them because both are crucial, both ways can generate businesses for you. Search Engine Marketing can generate more frequent leads coz it depends upon investment.


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[Tirus]

But if you do look at the cost issue you will find that PPC campaigns require more financial investment that an SEO campaign. You can be able to do SEO for your website yourself by using the many available resources online that do not require any financial investment.