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11-14-2010, 12:00 PM #1
Analytics Should Be Your Best Friend
For a newcomer, stepping into the area of search engine marketing can be quite overwhelming especially if they havenít really ventured into the online marketing space before. It is bad enough for those individuals to try and learn how to do many of the items themselves but to analyze the raw data and dissect it in order to understand how it is working for them could be a lengthy learning curve. There are many good analytics software packages out there, but I highly recommend Google analytics for most websites. It is easy to use, free and reliable.
Letís take a look at some of the most important areas to view in your Google analytics account:
1. Visitors: In this section of your Google analytics software you can see a variety of information specific to your visitor. You can see what types of browsers people use to find you along with things like connection speeds and what kind of mobile devices people use when they are on the go to find your business. Often times a website or functions of a website will appear different in other browsers. This will give you a better understanding what elements you need to work on with your website to make sure things are consistent across the board.
2. Traffic Sources: This section will be your best friend. This is where it shows you what keywords are driving traffic along with which referring sites are bringing over traffic. You are going to want to look at this information on a regular basis in order to see what is going on with your marketing. If a website posted a link about you and it is delivering traffic to your website you are going to want to know this type of information. Once you get going with your online marketing and SEO this section of the analytics software is going to be your best friend. It will show you what is actually working and what isnít. If you spend a great deal of time in a certain area that almost never delivers any type of traffic than this information will be valuable so that you can make the proper changes so that traffic does find their way to your site.
3. Content: This section allows you to go through the pages of your website along with any blog posts you might have to drill down to specific page data. This will allow you to target various elements on those specific pages in order to maximize their overall efficiency. If you notice a certain page get a great deal of traffic but the bounce rate is quite high you can make the necessary changes to reduce that bounce rate.
Google analytics is very important and will be even more important when times moves on and your SEO becomes very robust and comprehensive. Learn it now while you are getting started. You will have an easier time to understand the data down the road.
11-14-2010, 03:56 PM #2
11-15-2010, 10:11 AM #3
I agree, you’re working blind without analytics. Makes me wonder how we ever did without them. You won’t need analytics, though, to know where I’m coming from, I imagine…
11-17-2010, 03:28 PM #4
I also recommend this one especially that it is offered by Google. Using Analytics will really help you to increase or rather boost up your site because this one offers a detailed visitor statistics. This can track your site's usual activities like page view/hits, visitors, bounce rates, etc.
11-20-2010, 10:47 AM #5
This article i see before you post here you should post here some new article and can you post your own article which you test one time at less.
12-02-2010, 02:51 PM #6
Analytics will determine how effective your backlinking campaigns are. So does telling us what if our keywords are meant for our websites. This is much accurate because it is from google.
12-17-2010, 07:56 AM #7
you talking about google analytics ?? if so .. its the best tool.. its like updated every 10 mnutes.. or sometimes instantly.. its so awesome.. its free !!
01-14-2011, 08:27 PM #8
I'm just learning web design. Google analytics is outstanding. Thank you for pointed it out again. This forum is outstanding.. I have so much to learn and with members who know so much more than me it's really appreciated! So Thank you!!
01-16-2011, 11:17 PM #9
So if I have 5 different websites do they each have their own analytics account or is there a way to put many websites under one account. I don't see where I can add more than one website?
01-27-2011, 03:28 AM #10
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